The member companies of Urlaub am Farm in Carinthia are placing even greater emphasis on regionality and sustainability. The new project “Genuss-Ursprung” was officially launched at the annual general meeting on November 15, 2023 at the Taggenbrunn winery.
The ever-increasing interest in culinary delights on vacation opens up many possibilities and new opportunities for rural rental businesses. Natural products and thus harmonious experiences on the farm can be developed sustainably and existing offers can be improved. With the new “Genuss-Ursprung” project, Farm Holidays in Carinthia will increase awareness of food and sustainability over the next few years. With this initiative and an associated innovation competition, the Carinthian regional association is once again taking on a pioneering role in this nationwide strategy project, as chairman Günter Zeilinger emphasized during the presentation at the annual general meeting: “The members can use our brand core as ambassadors of rural living environments with high-quality products . “comply with sustainable orientations even more specifically”. Around 115 companies already offer culinary products in various forms. Zeilinger: “The project is aimed at increasing this potential and concentrating even more strongly on the experience component.” Also in view of the increasing number of guests who classify sustainable holiday and taste experiences as relevant to bookings in all surveys.”
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