On September 20 and 21, 2024, Vienna’s Ottakringer Brewery will be transformed into a true paradise for lovers of spirits and culinary delights.
Three top-class festivals that bring together the best of Mexico, the Caribbean and Europe offer visitors an unforgettable experience. Under the motto « Tequila, Taco & Mariachi », « Vienna Rum Festival » and « Ginmarkt meets Aperitivo », guests can immerse themselves in the world of tequila, rum and gin, accompanied by excellent music and a wide range of culinary delicacies.
Tequila, Taco & Mariachi: A tribute to Mexico
The first event is the « Tequila, Taco & Mariachi » festival, which is being held in Vienna for the first time and celebrates Mexican culture in a unique way. Nicolas Hold, managing director of the event organizer HSG Events, has set himself the goal of introducing Austrians to the multifaceted world of tequila. « Tequila is one of the most exciting spirits in the world and is becoming increasingly popular internationally. » Unfortunately, only a few products are known in this country, but there are so many exciting things to discover, » explains Hold.
Tequila, made from the core of the blue agave, is more than just a liquor – it is a cultural heritage of Mexico. The festival offers a unique opportunity to discover the variety of these spirits: from Blanco, the clear and unaged variant, to Extra Añejo, which is aged for a long time and is characterized by intense aromas. But the festival offers much more than just tequila. Visitors can look forward to the best tacos in Vienna, which, together with traditional mariachi music, bring the Mexican way of life to Vienna. For many, it is a little trip to Mexico without leaving the city.
Vienna Rum Festival: A trip to the Caribbean
Parallel to the Tequila Festival, the Vienna Rum Festival will take place, which has grown into Europe’s largest rum event since its premiere in 2016. The Viennese venue has established itself as a hotspot for rum lovers and attracts international guests every year, including brand ambassadors who provide insights into the production and history of rum.
Rum, one of the oldest and most versatile spirits in the world, is made from sugar cane and offers an immense variety of flavors. Whether it’s Rhum Agricole, which is made from fresh sugar cane juice, or Spiced Rum, which is refined with exotic spices – the Vienna Rum Festival is the ideal place to discover and taste these varieties. The festival manages to bring the Caribbean flair to the heart of the Austrian capital. With the bar, we offer cocktails and Tropical Garden drinks in one and take you away to the world.
Gin market meets aperitif: A foray into Europe
For fans of gin and appetizers, the « Ginmarkt meets Aperitivo » offers a platform to explore the subtleties of these fine drinks. Gin, which impresses with the variety of its botanicals, has experienced a remarkable upswing in recent years. At the Vienna festival, national and international producers present their latest creations. From classic London Dry Gin to innovative variants with exotic flavors – every gin lover will find their personal highlight here.
The offer is complemented by a selection of fillers and aperitifs that extend the summer feeling into September. The variety of drinks on offer is complemented by a food area in which selected food trucks prepare culinary delicacies. A special highlight is the opportunity to enjoy the various gins and aperitifs in a stylish atmosphere, accompanied by a live DJ who provides the appropriate background music.
A weekend full of enjoyment and culture
These three festivals also stand on the platform for spirits and souls and are also free of cultural violence and freedom. The combination of tequila, rum and gin, paired with culinary specialties and atmospheric music, makes the weekend at the Ottakringer Brewery an unforgettable experience. Whether you prefer the fiery aromas of Mexico, the gentle breeze of the Caribbean or the fine elegance of Europe – everyone gets their money’s worth here.
Tickets for this spectacle are already available and the organizers are expecting a large crowd. In addition to the tasting vouchers, which are included in the entrance fee, additional tokens can be purchased on site to explore the full range of spirits on offer. When the weather is nice, the brewery’s terrace invites guests to linger, where they can enjoy the atmosphere in the open air.
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